And suddenly AI arrived

Artificial Intelligence, with Silvia Leal. Keynote focused on the disruptive impact of artificial intelligence in a world defined by volatility, uncertainty and accelerated change. The session will explore how AI has evolved from a technological promise into a cross-cutting capability that is reshaping the way we work, learn, consume and make decisions across sectors such as education, healthcare, business and public administration. From a strategic yet accessible perspective, the talk will present practical criteria for adapting business models and organizational processes, while also addressing the ethical and social challenges linked to AI adoption. The keynote will emphasize that AI should not be seen as a threat or a passing trend, but as a powerful tool to enhance human potential when integrated consciously and responsibly, encouraging audiences to transform fear of change into knowledge and opportunity.